What’s the ROI on New Flooring When Selling Your Home in Kitchener-Waterloo?
When it comes time to sell your home, first impressions matter—and few things impact that first impression more than your floors.
In this competitive market buyers notice worn carpet, outdated tile, or poorly installed laminate immediately. The good news? Upgrading your flooring can deliver a strong return on investment (ROI) and help your home sell faster and for more money.
At Grosso Construction, we’ve helped dozens of homeowners in Kitchener-Waterloo update their floors and increase their properties appeal.
How Much ROI Can You Expect from New Flooring?
On average, new flooring can return 70%–100% of its cost when selling—sometimes more depending on your market and material choice.
The goal when selling a home—or even renting a space—is to help potential buyers envision themselves living there. You want them to picture having their morning coffee in the kitchen or relaxing in a cozy basement on a cold winter evening. When buyers can see themselves in the space, you're more likely to experience shorter closing timelines, fewer price negotiations, and in some cases, even spark a bidding war.
Flooring Type & Average ROI
Luxury Vinyl Plank (LVP) - Average Return: 80%–100% (Best for whole home upgrades on a budget)
Laminate - Average Return: 70%–85% (We like a nice waterproof laminate for entry-level updates or rental units)
Engineered Hardwood - Average Return: 90%–110% (This is a great option for high end homes that want to sell quick)
Carpet - Average Return: 50%–70% (Great for bedrooms & basements)
Tile - Average Return: 70%–110% (Depending on material selections tile can be a major home equity booster)
✅ Grosso Pro Tip: ROI is higher when you install neutral, durable, and consistent flooring throughout main living areas. Our interior design team can recommend finishes and colours to make your home most appealing to qualified buyers.
Why New Flooring Helps Homes Sell Faster
Modern flooring adds perceived value. Buyers associate new, clean flooring with a well-maintained home.
It makes your listing photos pop. Clean, consistent floors photograph better—critical in KW’s competitive housing market.
It reduces buyer objections. Old flooring can cause hesitation and lead to drawn out price negotiations.
It creates a move-in-ready feeling. Most buyers want a turnkey home—not one they have to completely gut and update immediately.
Thinking About Selling/Renting Your Space?
Before you list, let us help you decide if new flooring is worth the investment for your specific home and market. We’ll give you:
An honest full scope quote
Help choosing the best material for resale/tenant demands
Quick, clean installation with minimal downtime
Book a Free Flooring Quote Today
We work with homeowners, realtors, and property investors across:
Kitchener
Waterloo
Cambridge
Guelph
Wilmot and more
📥 Request your quote today, or call/text us at 519-805-2826 to discuss your home’s resale goals.